Remarkable creations are often taken for granted.
The makers of ingenious things do not spend enough time educating the market about the ingeniousness of their creations. Whether it's an electronically-controlled valve or a new software toolset, in an ideal world the creators would highlight the benefits to end-users and the pains taken to bring everything together.
The important task of sharing such information with the marketplace can be done in-house.
Creating graphics, such as the one below, is a skill that can be learned and mastered.
Digital tools have made it possible to connect with globally-distributed niche audiences.
Your customers are certainly still surveying the field at Trade Shows, but they're also reachable via numerous digital channels for which digital imagery can be tailored to speak uniquely to them.
However it is achieved - whether a visualiser / visual communication person is brought in from outside or current staff are trained to create such media, the most important thing is that these creation stories are told and shared. Everybody would benefit.
Any questions, email me at:
discovery [at] realworldinteractive.com