All too often, remarkable creations are taken for granted.
Revealed only during a battery change or a tech teardown, the arrangement of technology inside an iPhone should be known by everyone, but I have never seen an iPod or iPhone functionality cutaway or component visualisation created by Apple; a key aspect of Apple's aesthetic is that all the inner workings of their ingenious devices are inaccessible - albeit very impressively inaccessible - shoe-horned into a sleek beautifully designed and constructed cocoon.
Their devices are marketed in terms of the direct benefits to the consumer. Nobody can argue at the effectiveness of that approach - their success speaks for itself.
And yet we see a design philosophy running in parallel to this - embraced by creators like Dyson - wherein the inner workings of a device are displayed so that consumers can appreciate the technology in action; they marry the exterior design aesthetic with the interior physical functionality of their creations.
I perceive that the latter philosophy is a vital ingredient in fostering a pro-technology society.
There is a significant need for manufacturers to display the ingenuity behind their products, for they are the technologies that make our modern civilisation possible.
Doing so does not diminish the esteem with which the device is held, nor does it reduce the footing of the designers/manufacturers in the minds of customers.
Why is it so rare to find a high quality celebration of a piece of technology for it's own sake?
Whether it's an electronically-controlled valve or a new software toolset, the makers of ingenious things do not do enough to educate people about the ingeniousness of their creations.
In an ideal world the creators would highlight how the core technology delivers results for end-users, as well as the advantages that those results represent.
They would share stories of the pains taken to engineer the product and the battles fought to bring everything together.
The important task of sharing such information with the marketplace should really be done in-house, but few manufacturers can spare the resources to do that consistently - I argue that it should be funded via public education initiatives because it falls squarely within their remit; the source of the word educate is 'educe' - i.e. to draw out from within a person their animating spirit of curiosity - to build, to create, to improve. 'Education' should not be about dispassionately imposing curricula as defined by Education Boards, which tends to kill that animating spirit.
What better way to accomplish this than have the creators of such technologies enthusiastically share their creations, backed by high quality visual representations which serve to make explanations more accessible.
Nevertheless, we must do what we can in the meantime; Real World Interactive exists - in part - to build bridges of appreciation between creators and consumers.
Visualising ingenuity since 1999.
discovery [at] realworldinteractive.com