Insight : : Perception : : Vision : : Awareness
A little over half a Billion years ago, an event unparalleled in the great story of Life occurred - over the span of several million years - the greatest increase in the diversity of lifeforms on this planet began in earnest...
The Cambrian Explosion
Within a relatively short time period, Animal life went from living what might be characterised as a low-key existence into an incomparably diverse plethora of dynamically adapted critters learning about their environment, foraging for resources, hunting new prey, actively defending against predators and generally taking far better advantage of the opportunities available to them.
Their descendents coursed through the oceans, eventually conquered the land, the skies, and a few of them will soon ascend to become multiplanetary species.
The evolution of photoreceptor cells into a functional Eye. With vision, animals were able to perceive their environment, interact with it, detect predators and prey, hunt, forage, defend... When a creature can better comprehend their environment and understand the relevance of all the objects within it, they stand a far better chance of improving their place within it.
Visual Communication media isn't just Visual Communication media
Real World Interactive doesn't just create excellently designed high quality visual representations of objects and processes.
The mission and ultimate goal is creating a sense of of clarity, perhaps even a sense of wonder - to show a thing in such a way that viewers are spellbound when the image hits them, motivating them to want to further comprehend it and understand its true nature.
Armed with a heightened ability to perceive something, we have elevated awareness, we can make better decisions, move more reliably towards a definite goal.
With superior Insight, people and organisations alike can better navigate the future.