People learn by doing, by observing and by listening.
When the opportunity allows, we take advantage of all three modes of communication. But when restricted to visual media, a well-designed visualisation can deliver far more value (and/or save far more money) than the cost of creating and deploying it.
Powerful imagery is unignorable by people for whom it was designed because it is crafted to relate directly to the intended audience.
Visualisations can be designed to fulfill many different roles, including:
Millions of creators, curators and providers naturally focus on the creation, development and delivery of their work, but tend to spend much less energy on the vital necessity of presenting their creations to the end-user in clear and effective ways.
Real World Interactive exists to present aspects of reality - concepts, physical objects and locations in specific contexts for the benefit of a specified target audience.