The great power of visually communicated information is to provide a treasure trove of information to a specific audience as quickly as possible.
Packed with information about the product, a good visualisation is part overview, part advert.
An interactive visualisation can be so much more than this. It can be the gateway to rich seams of information related to a product: demonstrations, maintenance guides... the possibilities are vast.
When done well, it makes people think: "Ah, I didn't realise that before... I must try that product."
The ultimate goal is the creation of clear understanding in the audience's mind.
It should generate the desire to follow-up in some way, whether that be forwarding it to an industry colleague, asking for further information, following a call-to-action, etc.
The creators of any particular product/service/component - let's call it "X" - tend to focus on the creation and improvement of X, but tend to ignore the necessity of communicating its benefits to the end-user in clear and approprite ways.
Working so close to the X project for so long generates a cognitive bias which results in an assumption that everyone outside the organisation knows what the advantages X will bring to the marketplace.
By not sufficiently explaining it to the world, it can come as a suprise that everyone doesn't somehow learn about X via osmosis... or telepathy...
It isn't the world's falult that people don't understand X or feel inclined to ask about how it.
To be blunt, it's presumptive to assume that they understand the usefulness of X, the ingenious way that X functions, or the benefits of using X instead of any of the alternatives.
Your customer needs to go through several steps in order to reach a decision on whether or not to take action (to buy, or even to register interest via email).
Real World Interactive usually creates media for steps 2, 3 and 4 of this process.
Useful knowledge coupled with an elevated awareness of practical applications for that knowledge, people and organisations can better navigate the future, make better decisions, and move more reliably toward their definite goals.
Any questions, email me at:
discovery [at] realworldinteractive.com