In the 1990s, visual communication assets for websites were basically digitised versions of printed media: word-processed text, coloured hyperlinks and imagery via digitally scanned pre-printed media nested between paragraphs... 'Click to enlarge' was the height of interactive sophistication.
Very little design-thinking had changed from the process of traditional publishing, but instead of being distributed physically via printed-ink-on-paper, information was now deployed on the browser-enabled worldwide web, viewable on monitor screens throughout the world by practically anybody with an internet connection.
The potential reach of information had increased exponentially... and was near-instantaneous... and had practically zero cost of replication!
Thus it became imperative to improve the sophistication of information presented to make the most of what the epoch-defining new technology had enabled - from the design of user interfaces to the way that the user-discovered information was presented.
By creating well designed digital assets - especially assets that communicated important concepts in fields of science and engineering - it dramatically increased the distribution network of that valuable knowledge.
Fast-forward to , we have new tools for producing media and new technology for distributing and displaying it, but the fundamental human need for high quality communication tailored to specific audiences has remained as strong as ever.
To many engineers, a good peer-reviewed paper or well-arranged 'project poster' is the epitome of good communication.
There are many ingenious humans creating rich stores of data and refining into useful knowledge. Of course, it is vital that such knowledge be presented in standardised form - given the need for efficient peer-review, structured inter-study comparisons of abstract, method, data and conclusion - but much great knowledge remains locked into that structure and remains undistributed into the minds of people who could create hugely valuable things with that knowledge.
I (C. A. Vulliamy) contend that good visual design can boost the accessibility of knowledge to encompass a much broader range of people. The benefits of doing this are not yet known - the worldwide web has not existed for long enough at scale to draw any conclusion, but it's easy to predict that it would have significant upside that would positively compound in future years.
By creating some of that work, from the '90s to the present day, I hope to continue working to visually communicate useful knowledge in well-designed ways.
By harnessing modern digital tools to present aspects of physical and metaphysical reality, we can play a small part in revealing otherwise untold stories and sparking otherwise unrealised insights.
Providing digital visual communication design services has little value on a case-by-case basis, but the overall impact is significant.
A well-designed piece of media that positively affects the outlook for many people has great value in wider society; a well-designed asset that successfully communicates a useful technical, physical or humanitarian insight to someone who builds it into a significant future enterprise - the potential value is a function of who accesses it - but to the right person, it could be of very great value indeed.